If you have all your pictures in the Adobe cloud, the cost of moving them out and replicate the results off-line will become too high. In my opinion, this means that they will continue making it harder for people to switch to different products, by doing the following: This creates a lot of pressure on Adobe, and I am sure they will do their best to keep up with the expectations.
The 12 billion dollars mentioned above represent expectations of future earnings. All I am trying to figure out is where Adobe is heading, and what it will likely mean to us as their existing Lightroom customers. 2a.What does this mean for the future?ĭon’t get me wrong, I have nothing against Adobe making profit, and I have to admit that Adobe looks very attractive from a shareholder point of view. In terms of market capitalization, this represents an increase of more than 12 billion dollars. Within two days, the price of Adobe shares increased by more than 16%, from $150 to $175. If you read the whole press release, you can see that most of the net income increase is based on growing subscription numbers.Īdobe stock price as of October 20, 2017. Operating income grew 48 percent and net income grew 55 percent year-over year. Here are some of the highlights from the press release:Īdobe achieved record quarterly revenue of $1.84 billion in its third quarter of fiscal year 2017, which represents 26 percent year-over-year revenue growth. For that, let’s take a look at their Q3 FY2017 earnings press release, released on October 19, 2017. First, let’s see how Adobe is doing after they started forcing encouraging their customers to use the subscription model. Let us try to figure out why Adobe decided to abandon the standalone version of Lightroom. Until I see the numbers, I am not fully convinced. I would really like to see the numbers behind “overwhelmingly” and “over the last several years”. We’re aligning our investment with the direction our customers have signaled over the last several years.
TH: Customers are overwhelmingly choosing the Creative Cloud Photography plan as the preferred way to get access to Lightroom. Why did you abandon the Lightroom standalone version? Among others, he answered the question about why they killed Lightroom 6: However, one day after the original announcement, Thom Hogarty (director of product management for all things photography at Adobe) posted some answers to questions about the new Lightroom versions. I don’t think this message needs further explanation. Lightroom 6 will remain for sale for an undetermined amount of time, but will no longer be updated with camera support or bug fixes after the end of 2017. There will not be a Lightroom 7 perpetual offering.
Lightroom 6 is the last standalone version of Lightroom that can be purchased outside of a Creative Cloud membership. One of the key messages of the announcement was what is going to happen with Lightroom 6 (emphasis is mine): (actually one of my favorite bands) and Michael Stipe will forgive me for abusing one of their most famous song titles. This article analyzes why Adobe made this decision, and what the future looks like for existing Lightroom 6 users with a perpetual license. Both new Lightroom versions will be available only via a subscription. On OctoAdobe announced Lightroom CC and Lightroom Classic CC, and at the same time the end of Lightroom 6. For a long time, users were speculating about Lightroom 7 and how Adobe would make it available to their users. Finally, we have clarity around what is going to happen with Lightroom.
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